STRATEGY

92% of people go online 1st before they make a purchase

What does this mean? It means that today’s consumers are researchers. They are thoughtful about their buying decisions. Often, they will buy a product or service online while researching, or they may go to a store after conducting research. Either way, your target market is online, most likely on Google or Facebook, and you have the opportunity to reach them.

A successful online marketing strategy aligns with your business’s purpose, vision and overall marketing strategy.

However, many companies view the online channel as just that, a channel. They don’t understand that the online tools – from eCommerce to social media – can actually be at the center of your business strategy and drive your business forward faster and with more targeted precision than any traditional channel can provide.

Over the past 15 years there has been a shift toward online and electronic tool use for consumers. This shift is moving the boundaries of what a DELIVERY channel really is and what the web and ‘remote’ tools can do to offer more value to individuals and businesses.

Traditional marketing has its place and always will, but the numbers, the staggering numbers suggest that electronic tools from email to websites to mobile phones are where people spend their time AND where they go to research before they purchase a product or service. And where people spend there time you have the best opportunity to reach them. It is as simple as that. Plus, you can measure your results in real time.

Let us help you develop an online marketing strategy that aligns with your business objectives.

Statistic source: Online Marketing Connect Institute 2009.

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