Home / Online Marketing / SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

The following outlines the variety of SEO services that we offer. We offer everything from a “Website Audit” which assesses key areas for improvement to increase your organic traffic and conversions, to implementation of link building strategies. Contact us today for a quote for your one time or ongoing SEO strategy.

SEO STRATEGIES & BEST PRACTICES:

  • Define and document target visitors and key phrases (generic and longtail)
  • Develop strategy focused on 5 Pillars of SEO: Domain/URLs, Meta Data, Page Titles, Keyword Rich Content, Inbound & Intra-site Links
  • Expand to include social media content/linking strategies (blogs, forums, comments), sub domains
  • Submission and monitoring in search engines and directories
  • Ensure page rank and SERP is not lost with changes to website(s)
  • Monitor, Analysis and Testing (A/B testing)

DOMAIN/URLS STRATEGIES:

  • Generic and long tail key phrases and location specific pages coupled with keyphrases in the URL
  • Multi-level intra-site linking setup (combined with modified directory structure)
  • Key phrase focused domains for relevant sub-set websites

META DATA:

  • Focus on full utilization of Meta Title tags
  • Variation in Meta and page title tags as well as sub head H tags
  • Standarize process for key phrases in description and meta keywords
  • Improve CSS styles for sematics and scanability as well as search spiders
  • Improve resource and link achor and title tags

KEYWORD RICH CONTENT:

  • Standardize content writing techniques for existing and expansion of site
  • Implement reverse funnel content writing techniques for SEO as well as usability and scanability
  • Ensure content is refreshed, current, updated, optimized for search engines and sitemap is optimized

INTRA-SITE LINK STRATEGIES:

  • Improve and standardize intra-site link system with page stepping techniques

INBOUND (& OUTBOUND) LINK STRATEGIES:

  • Increase one way inbound link opportunities and relationship building
  • Participate in social media arena for content building and inbound link strategies
  • Ensure outbound links are relevant and are monitored to be accurate

CASE STUDY: CORPORATE TEAMS

The following techniques have resulted in generating 55% more qualified traffic from organic search engine results for this client over the course of one year. Around 90% of their marketing dollars go towards SEO and PPC and the combination accounts for 60% of their business.

  • Redesigned website to include keyword rich domain names and urls
  • Combination of PPC campaign and landing pages that are optimized for SEO and Ads
  • Ongoing focus on analytics and increased content
  • Mini-sites focus on domains, title and targeted key phrases result in first page listings for SERPs
  • Building out blog and social presence for inbound linking and to increase passive interest into conversion for specific key phrases

I’m Ready, Let’s Get Started with a Free Initial SEO Consultation