PERSONAL
Business aside, this page is dedicated to giving you a more personal look at the owner of Lead Online Marketing, Ariel Grace Snapp. And from this point forward, I am going to write in the first person, rather than talk about myself in the 3rd person.
Though I often work with other high quality web and marketing professionals, Lead Online Marketing is currently owned and operated by me. I prefer to give my clients the attention they deserve, and they trust me to answer their questions and help them move their business forward.
In fact, I would say that trust is the number one quality that makes my relationships (both personal and professional) work in life. And it is something that can be difficult to come by, especially if you outsource your web or online work over seas or to some unknown. You cannot buy or build trust without having built a name for yourself based on integrity and consistency. So, I will not assume that whomever you are reading this page will trust me without talking with me or those that I have worked with.
So, for those that are new to this site, you may be wondering, who is Ariel?
I was born and raised in beautiful Boulder, Colorado. Though I have ventured outside of Colorado as far as New Zealand (which secretly holds a place in my heart now as my second home), I currently reside in Longmont, Colorado with my husband Luke and my 2 year old daughter, Sydney.
I enjoy being outside, swimming, skiing, being by the ocean, gardening and having time to rest. I am focusing my life on intentional living, including various efforts to find balance in life with family, work, exercise and all of the aspects that pull on one’s time.
I have always known that I was interested in being creative with my career. I enjoy many crafts and arts such as beading, drawing, painting, and pottery. Writing has always been a passion for me, and I am thrilled to be able to utilize my writing skills further in my current career path.
Ariel’s Family
My husband is currently finishing a degree in Denver in Exercise Physiology. Sydney is finishing a degree in how to go down the slide 75 times in a row. We are fortunate to have all four grandparents living close by, as well as 3 out of 4 GREAT grandparents (and 1 Great Great Grandpa) that we spend lots of quality time with. Not to mention many aunts, uncles, cousins and friends. Needless to say, though we crave more time by the ocean, we very much value being so close to our family.
Why Online and Why Marketing?
When I graduated high school and was headed off to college, I knew that I wanted to pursue a career that allowed me to be creative and still utilize my business sense. I knew then that the online channel was only going to become more and more popular and powerful for business. I took courses in Photoshop and design, and also began to learn about online marketing.
Like many people, I have a desire to help others. I happen to be talented at doing that in the online channel. What excites me the most about online marketing is the availability of technology to quantify the value of your efforts. No longer do you have to ‘throw’ money into marketing initiatives without really knowing if you are successful. In today’s world, no matter what the size of your business, and no matter how much you have to invest, you can advertise and implement a website that drives business to you. Its as simple (and as complex) as that. Online marketing has finally reached a point where there are a lot of proven techniques that work like a ‘science’. However, there is still the creative side to marketing, just as there always has been, where the human element of creating content and building engagement comes into play. This is what I love to do.
