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Home / Online Marketing

Category Archive for: ‘Online Marketing’

Social Media Works Best If YOU Are Willing to Put A Little Time In 0

That’s Right. You. The Small Business Owner. You can pay others to do a lot of the work for you, and get results. But if you truly want to see results in social media, you are going to have to fork over some time and genuinely try to engage with communities online. It’s a commitment, …

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Posted on: 07-16-2010
Posted in: Blog, Marketing Strategy, Online Marketing, Social Media

Why People Feel Entitled to Free Things Online 0

Marketers have known for years that people LIKE free stuff. Giving out free stuff can often entice someone to try before they buy, or simply help a company, brand or product look more favorable to a consumer. There have been many psychological studies about this. Despite the known fact that people like free stuff, its …

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Posted on: 04-27-2010
Posted in: Is it Really Free?, Online Marketing

Easy Steps to Improve Your Online Advertising ROI 0

The following article was published in the Credit Union Times magazine in September 2009. Enjoy! If you’ve ever been tasked with determining where to allocate your online marketing budget to get the best Return on Investment (ROI) or “bang for your buck,” but couldn’t decide between the many options available to you, I recommend first …

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Posted on: 04-19-2010
Posted in: Online Advertising, Online Marketing

The Difference Between Conversion and Completion for Online Leads 5

The term “conversion” gets thrown around a lot when talking about leads generated in the online channel. After much research and real-world experience, I have come up with a visual graphic that simplifies and clarifies the entire online lead conversion process. This can be applied to both online advertising as well as any lead process …

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Posted on: 04-19-2010
Posted in: Blog, Lead Generation, Online Marketing, Web Analytics

Praise

“Ariel is a professional web designer of the highest caliber whose knowledge of web design, web marketing and search engine optimization took our online channel success to new levels. Ariel did an incredible job of harmonizing the marketing and operational themes within our website structures, meeting both the needs of the customer and of the companies marketing and sales efforts. She had great attention to detail, and continuously looked for ways to better the site and increase the penetration success of our marketing efforts. She is a very strategic thinker, and worked hard in balancing numerous projects and task to ensure all were completed on or before due dates. She brings value to meetings, and is able to effectively communicate with all levels of management within the organization. Her positive outlook and goal oriented work style made it a true pleasure to work and partner with her on any occasion. Ariel brings tremendous value to work every day, and her passion for excellence shines in all she does. I highly recommend Ariel Snapp!”

Les Boothby
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