That’s Right. You. The Small Business Owner. You can pay others to do a lot of the work for you, and get results. But if you truly want to see results in social media, you are going to have to fork over some time and genuinely try to engage with communities online. It’s a commitment, …
Read MoreCategory Archive for: ‘Online Marketing’
Why People Feel Entitled to Free Things Online 0
Marketers have known for years that people LIKE free stuff. Giving out free stuff can often entice someone to try before they buy, or simply help a company, brand or product look more favorable to a consumer. There have been many psychological studies about this. Despite the known fact that people like free stuff, its …
Read MoreEasy Steps to Improve Your Online Advertising ROI 0
The following article was published in the Credit Union Times magazine in September 2009. Enjoy! If you’ve ever been tasked with determining where to allocate your online marketing budget to get the best Return on Investment (ROI) or “bang for your buck,” but couldn’t decide between the many options available to you, I recommend first …
Read MoreThe Difference Between Conversion and Completion for Online Leads 5
The term “conversion” gets thrown around a lot when talking about leads generated in the online channel. After much research and real-world experience, I have come up with a visual graphic that simplifies and clarifies the entire online lead conversion process. This can be applied to both online advertising as well as any lead process …
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