I’ve just started using the wonderful new enhancement that Google AdWords is offering – A/B testing of your campaigns! It is now very straight-forward and possible to test out variations to your ad campaigns without effecting the success of your overall campaigns. You can split the experiment and then choose the best performing, keyphrases, ads, …
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Easy Steps to Improve Your Online Advertising ROI 0
The following article was published in the Credit Union Times magazine in September 2009. Enjoy! If you’ve ever been tasked with determining where to allocate your online marketing budget to get the best Return on Investment (ROI) or “bang for your buck,” but couldn’t decide between the many options available to you, I recommend first …
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