Little Caesars of Cedar Rapids is preparing to launch their new website designed and developed by Lead Online Marketing. The site will offer a full menu, coupons, social media updates, engagement tools and more. Wondering how much pizza you need for a large party? Use their online Large Orders page to find out. Expansion of …
Read MoreUpgrading to WordPress 3.0 Breaks Custom Editor in Thesis 0
As much as the Thesis Theme (or really framework) is supposed to be independent of upgrades to your plugins, a recent upgrade to WordPress 3.0 made significant enough changes that you may be experiencing the following error when trying to use the Custom File Editor for Thesis (I have 1.7 and experienced this, but older …
Read MoreAssessing the True Value of Leads 0
In recent years, a new area of the marketing field that is growing is the concept of lead generation, usually in combination with some type of lead scoring. Advanced CMS tools coupled with customized, personalized, perfectly timed, follow up delivery channels allow targeted follow ups to drive better leads. Companies are acknowledging more and more …
Read MoreCSS Tip: DIV Loses Background With Float:Left 0
For some reason my mind cannot ever remember this when I come across this issue until I am pulling my hair out. So, I’m writing a post to both remind myself and hopefully help someone else out. If you have created a DIV that has a CSS float:left; positioning element odds are, on occasion, you …
Read MoreNo Secrets SEO 2
I’m in the preliminary stages of putting together an ebook about SEO, or in longer terms, search engine optimization. In the world of online marketing, SEO is the new Web 2.0 in terms of a popular phrase. Companies are pouring more resources towards SEO than ever before, sometimes out pacing their funds into paid advertising …
Read MoreWordPress Headers Already Sent Error in PHP 0
Warning: Cannot modify header information – headers already sent by (output started at path/wp-includes/) in path/wp-includes/pluggable.php on line 865 If you get a similar error to the one above, also know as the “headers already sent” error or some variation of this in your WordPress (or any PHP driven CMS) administration page after making a …
Read MoreWhy People Feel Entitled to Free Things Online 0
Marketers have known for years that people LIKE free stuff. Giving out free stuff can often entice someone to try before they buy, or simply help a company, brand or product look more favorable to a consumer. There have been many psychological studies about this. Despite the known fact that people like free stuff, its …
Read MoreEasy Steps to Improve Your Online Advertising ROI 0
The following article was published in the Credit Union Times magazine in September 2009. Enjoy! If you’ve ever been tasked with determining where to allocate your online marketing budget to get the best Return on Investment (ROI) or “bang for your buck,” but couldn’t decide between the many options available to you, I recommend first …
Read MoreThe Difference Between Conversion and Completion for Online Leads 5
The term “conversion” gets thrown around a lot when talking about leads generated in the online channel. After much research and real-world experience, I have come up with a visual graphic that simplifies and clarifies the entire online lead conversion process. This can be applied to both online advertising as well as any lead process …
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