Google AdWords Experiments

Posted on: 08-24-2010 Posted in: Blog

I’ve just started using the wonderful new enhancement that Google AdWords is offering – A/B testing of your campaigns! It is now very straight-forward and possible to test out variations to your ad campaigns without effecting the success of your overall campaigns. You can split the experiment and then choose the best performing, keyphrases, ads, etc once the experimental period that you set is over.

I love using split testing for landing page optimization as well as email marketing, now you can also use it for your online ad campaigns! Here’s more information: https://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=28565

About the Author

Ariel Snapp
Ariel is a Web & Online Marketing Consultant based out of the Longmont/Boulder/Denver Metro area. She is focused on research and strategy which provides user-centric designs and highly targeted online marketing programs. She has a B.S. in Business Administration with a Marketing focus and is a Google AdWords Qualified Individual.

Praise

“If I could clone Ariel I would! After working with Ariel for the past 5 years, I continually find it refreshing to work with her. Ariel has been my webmaster for this entire timeframe and I hope she will continue for a long time to come. She is a go-getter who is able to pick the ball up and run; a self-starter able to provide direction and recommendations; and she is very efficient providing me much value for the work that she provides. I am frequently complimented on my website and I owe much of this to Ariel's ability to strive for the best possible results!”

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