Google AdWords Experiments

Posted on: 08-24-2010 Posted in: Blog, Online Advertising

I’ve just started using the wonderful new enhancement that Google AdWords is offering – A/B testing of your campaigns! It is now very straight-forward and possible to test out variations to your ad campaigns without effecting the success of your overall campaigns. You can split the experiment and then choose the best performing, keyphrases, ads, etc once the experimental period that you set is over.

I love using split testing for landing page optimization as well as email marketing, now you can also use it for your online ad campaigns! Here’s more information: https://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=28565

About the Author

Ariel Snapp
Ariel is a Web & Online Marketing Consultant based out of the Longmont/Boulder/Denver Metro area. She is focused on research and strategy which provides user-centric designs and highly targeted online marketing programs. She has a B.S. in Business Administration with a Marketing focus and is a Google AdWords Qualified Individual.

Praise

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